United States Vs. India Essay Example | Topics and Well Written Essays - 750 words

United States Vs. India - Essay Example The rate of unemployment according to the CIA Factbook was 9.5% in 2009 and 9.1% in 2008 in India. When compared to the USA, the unemployment rate is very similar for the year 2009 as the country had 9.4% unemployment but in 2008, the rate was 5.8%. The rise in unemployment in the recent years in US has been caused by the economic conditions and the sub-prime crisis. General Motors filed for bankruptcy in 2009 and many other companies which employed a large proportion of the population also closed down. Many companies made lay-offs to reduce costs as their products were not being sold in the market. Many economists say that the unemployment that the US faces is seasonal and will improve with time. The inflation rate in the US for consumer prices was -0.7% in 2009 and 3.8% in 2008 (CIA, 2010). In contrast, India had an inflation rate of 9.8% in 2009 and 8.3% in 2008 (CIA, 2010). The rate of inflation is very high in India as compared to the USA which was negative for the last year. This high inflation rate in India accounts for the high demand of products in the country and the low rate in US accounts for the low demand and higher production in the economy. The US is the largest hub of technology in the world with per capita GDP of US$ 46,900 where as the Indian economy has per capita GDP of US$ 3,100 as of 2009 (CIA, 2010). Both these countries derive most of the GDP from the services sector and have economic liberalization policies. India has become a well known exporter of software products and has an edge of low labor cost. Although more than half of the labor force is self-employed in the agricultural industry in India, but the sector only accounts for 17% of the net income of the country. The US only derives 1.2% of its total revenue from agricultural sector and 71 % of the revenue from the services sector (CIA, 2010). USA has been struck hard by the worldwide economic downturn and the country itself

Feature Essay Example | Topics and Well Written Essays - 250 words

Feature - Essay Example Regenerative braking is the technology where the friction energy from braking physical systems such as elevators going down are captured and converted to usable energy, in this case electricity that can then be used to power the elevator system and to supply the electricity needs of the immediate floors and areas within the building. This regenerative braking feature of the elevators is attributed to the technology work of Kone, the provider of the elevator system to the Bullitt Center. The placement of the elevators and the provision of stairs add to the energy efficiency of those elevators because such limit the use of the elevators themselves. Moreover, by design, the elevators are 60 percent more power efficient than regular elevators used in other buildings. All these add to maximum energy efficiency and electricity savings for the Bullitt Center, while at the same time making sure that those who do need the elevator system, such as the disabled, are able to access the elevator systems conveniently. This feature adds further to the overall energy efficiency of the building and the regenerative braking adds to the electricity sources of the building, apart from the solar panels installed on the roof (Hanscom; EarthFixMedia; Bullitt

Individual marketing strategy and plan for launching Starbucks in Essay

Individual marketing strategy and plan for launching Starbucks in India - Essay Example The aim of the paper is to identify strategies for Starbucks so as to enter the Indian market and capture the major chunk from its existing players. The paper has certain limitations which include availability of data and time available to complete the paper. The timing of Starbucks to enter the market has approached as out of 1.2 billion of population majority of it consist of youth which is the target market for coffee houses therefore the market is huge and is already being attracted and loyal to existing players. Plus the existing players are expanding to its fullest highlighting that market is yet to be saturated but currently have lot of potential. Because Starbucks have what is needed to enter such tea drinkers market it is the right time for them to launch their product in India especially when they are already experienced with facing a tea drinker nation and capturing market there. Conducting a brief market analysis it can be seen that competition is tough due to players being in market since a long time, on the same time buyers and suppliers have strong say in the market because of suppliers being limited in number and buyers having lot of options. Moreover, the potential of new entrants is also high but those with excessive cash can enter easily and lastly the substitute’s availability which is also there in form of fast food restaurants providing highly processed coffee. The suitable location for Starbucks would be Mumbai and New Delhi due to the target market which is the youth and bother these cities have lot of big companies’ offices and call centers plus are hot spots to tourists (Paunikar 2004). To capture the market the coffee maker needs to come up with innovative ideas such as bank with in cafà © of Barista coffee or co-branding with banks for credit cards, etc. (Tribhuvan, 2007) Furthermore, because the customers are extremely price sensitive proper pricing strategy needs to be placed so as to be successful in this

Gender Development Essay Example | Topics and Well Written Essays - 1000 words

Gender Development - Essay Example d mostly make action packed games for the males and only a few computer games are targeting the women community since boys are keener in playing computer games compared to girls. The more emphasize given to the interests of male community is actually steering away girls from computers. Internet and video game operators/manufacturers should focus more on creating games suitable to the needs of the girls also. Online puzzles and interactive activities related to everyday problems may attract more female community towards internet and computers. It is a fact that both males and females have different tastes as far as their leisure activities are concerned. Boys always like action packed activities because of their muscular dominance whereas girls look for developing their soft skills which are connected to beauty and aesthetic concepts. The article calls the video game manufacturers to make more games suitable for the taste of girls in order to stick the women community in front of the computer. At the same time we must remember that such segregation of male and female are not visible in other areas of our social life. Nowadays women are capable and willing to do any type of jobs which were earlier dominated by the male community. This article is right in claiming that boys and girls have different perceptions about relationships. But, I am not sure whether the same thing is right in the case of technology also. Even for the space exploration cases, in most of the missions, women are involved. If women are capable of undert aking such risky jobs, there is no point in generalizing that women have different perceptions about technology. This article generalizes so many things with respect to the attitude of males and females towards computers and internet. It is a fact that different individuals have different tastes. There are males who don’t have many interests in action packed computer games. At the same time there are many females who are interested in action

Financial Statement Analysis Case Study Example | Topics and Well Written Essays - 500 words

Financial Statement Analysis - Case Study Example This shows that the short-term financial position of Advance Auto Parts and Pep Boys is slightly better than that of AutoZone. While a low current ratio shows that the short term financial position is endangered, a very high current ratio would indicate idleness of working capital. It would mean that cash is not being utilized in an optimal way. For example, the excess cash might be better invested in equipment. A current ratio can be improved by increasing current assets or by decreasing current liabilities. Acquiring a long-term loan instead of short-term debt, selling an idle or less useful fixed asset are some of the many ways of improving the current ratio. The quick ratio (also called 'acid test ratio') indicates the liquidity of a business. The quick ratio looks only at a company's most liquid assets and compares them to current liabilities. It tests whether a business can meet its obligations even if adverse conditions occur. In general, quick ratios between 0.5 and 1 are considered satisfactory as long as the collection of receivables is not expected to slow. AutoZone has a very low quick ratio of 0.173 times.

Cause and Consequences of urbanization in Scotland Essay Example for Free

Cause and Consequences of urbanization in Scotland Essay This essay will explore relevant cause and consequences of urbanisation in Scotland from 1700-1860. A dictionary-defined term would be the social process whereby cities grow and societies become more urban.(1. 30/08/2005). Scotland went through huge political and economical changes from the 1700s onwards. The country went from being a rural, agricultural society with an estimated population of 1.2 million in 1755, to being urbanised, with the population rising to over 2.6 million in 1841(Lenman, p281, 2001). This figure is what makes the urbanisation of Scotland so interesting. What were the main factors that caused the population to grow so rapidly? The expansion of population over such a short period and the social changes that occurred with this. The great Agrarian and Industrial revolutions had a major parts to play in the urbanisation of Scotland and this essay will show some enlightenment on why it was so profoundly noticeable in Scotland. Another point that will be investigated is the consequences of urbanisation, how the country ultimately became a modern capitalised country from its rural beginnings. Before and up until 1750, Scotland was very much a feudalistic country. Lords rented tenants enough land for them to produce food to survive. In return, the tenant would have to labour the Lords land as well as his own. The Landlord would reap the benefits, the tenant would survive, and as the majority of the people depended on the land as their lively-hood, it was a means to survival. As Devine states,_ In 1750 only one Scot in eight lived in a town (population of 4000 or over) and there was only four towns with more than 10000 inhabitants_ (Devine, 1999, p125). This shows the enormity of Scots who were living in rural communities, with the main labour being in agriculture, weaving and fishing. The changes to agriculture began with those known as the improvers, whose main outlook was to modernise the way the land was cultivated. As the population of the country began to accelerate quickly, the improvers were looking to produce mass food instead of the old way of cultivation. During the period between 1790-1840 new farming equipment was introduced and the land that was formally cultivated  using the infield-outfield and rug and furrow method was improved by enclosing the land into fields making it more productive for crops and for livestock Crop rotations were also introduced which was making use of the land at all times. The introduction of single tenant farming as opposed to ferm-touns meant the beginning of the clearances, as well as agricultural tools becoming more efficient. The introduction of threshing machines reduced manual labour and the Smalls plough a two horse plough replaced the Scots plough which required a team of oxen and horses (Devine, 1998, p138). These new ideas did create more food but they also left people homeless and jobless, as there was less labour needed, which left people no choice but to move on into the towns and cities where industry had began creating jobs. The growth of the towns and cities were intricately linked with the agrarian revolution as the mass population relied on the land for the food it produced. The other main point that Devine makes is that as the agricultural market started to accelerate, the need for exchange centres that provided legal, commerce and financial facilities for the rural communities became more prominent, so several towns including Perth, Ayr and Dumfries became the provider of these services. This again contributed to expansion of towns, as people were required to work and live in the towns to facilitate these positions (Devine 1998, p32) Therefore, we can gather that three major changes occurred at the same time and they contributed towards urbanisation in Scotland: The agrarian revolution along with the population growth, and the expansion of the manufacturing industry. As T.M Devine States, _Urbanisation could not have taken place without a substantial increase in food production to sustain the needs of those who did not cultivate their own food supplies. At the same time, agrarian productivity had to improve in order to release a growing proportion of the population for non-agricultural tasks in towns and cities._ (Devine, 1998, p32) Along with theses changes the manufacturing industry began to grow rapidly. Scotland was a major player in the transatlantic trading industry and due to its geographical position, it was booming in the tobacco trade and it would go on to prosper in cotton and linen too. Scotlands Geographical position at this time was very important as it is situated between the Atlantic and Europe, which meant trading from one to the other, was very successful. The two major factors of the Industrial Revolution were, the textile industry and the productivity of the steam engine, which was revolutionised by James Watt in 1769 (Watt James online, 2005). Textiles factories and coalmines could produce more goods and they did not need to be near a water source in order to run. Due to this, the larger towns and cities began to grow rapidly. _Greenock in 1700 had a population of 2000 and by 1831 it had rose to 27500._ _Glasgow went from 31700 to 147000._ _Paisley went from 6800 to 47000._ _Kilmarnock went from 4400 to 12700_ _Falkirk went from 3900 to 11500. All within the time period from 1740-1850 (Devine 1998, p35)_ The population growth over the short period is the most significant point here as this is what made urbanisation in Scotland different. There are many different factors that affected the population growth but some are more significant than others are. Irish Immigration was very prominent and the migration of people from the rural areas had a major impact. For example:_ The majority of the migrants were young adults more concentrated in the marriageable and childbearing age groups than were the native inhabitants. High Migration because of its age composition was therefore likely to fuel natural increase in the urban areas_.(Devine 1998,p41) At the same time the  highlanders were leaving the land either through force as the lords applied the new cultivation techniques to the land or through choice. The majority chose to immigrate to America; this did not affect the population growth as many Irish migrants were coming to Scotland looking for employment in the booming industries. _Urbanisation meant more jobs, a wider diversity of social contacts and infinitely greater colour and excitement in the lives of the masses_ (Devine 1998 p43) Mortality rates demonstrate their huge impact on population growth too. It has been suggested that lower death rates, through natural immunity to disease highly contributed to urbanisation, as in the early 1800s the death rate had fallen to 25 per 1000. This suggests that natural immunity and high levels of unemployment accelerated the population growth (Devine, 1998, p48). The effect of industrialisation was economically good for the country, but with it came poverty. The majority of the working class lived in overcrowded housing areas known as slums with no sanitation, and were rife with disease. As Devine argues, during periods of industrial recession when employment had slumped, there were also periods of disease epidemic. These began in 1817-1820(Typhoid), 1826-27(Typhoid) and in 1830-1832, a cholera epidemic that wiped out 10000 people. Periods of recession run parallel, the first being 1816-1818, 1825 and then 1836 (Devine, 1999, p168). In 1839, Death rates rose to 29 per 1000. People were forced to live in abominable living conditions with huge sanitations problems, the towns and cities could not cope with the urban growth and disease was the outcome. Overcrowded, sub-divided housing was a problematic issue in all the major Towns and Cities, especially in Glasgow. _I did not believe until I visited Glasgow, that so large an amount of filth, crim e, misery and disease existed in one spot in any one civilised country (_Butt J, 1987 p41-42). People were customised to living in filthy dark, damp squalid conditions amongst disease. As the periods of recession were leaving thousands out of work in a state of poverty, the poor law amendment act was passed in 1845, which replaced the old poor relief laws of the parishes taking responsibly for the  poor. The new law allowed a claim to be made under supervision of a board of examiners, it came in the form of indoor relief, which would be admission to a poorhouse if subject had lost the ability to work, and outdoor relief, which was for short-term illness, and this may have been in the form of payment or medicine. It could be argued that the industrial revolution was the birth of the working class and capitalism in this country. Those who owned the factories and docks made a great profit and a middle class lifestyle was adopted. This could be said to be the division of the classes, with the help of the industrial revolution, people developed a working class or middle class att itude, In conclusion, the evidence points out that several major factors occurred that accelerated the urban growth of the nation. The Agrarian revolution started the mass migrating and the industrial revolution provided the work force in order for capitalism to evolve. The consequences of urbanisation were overwhelming, yes the economy did thrive, but at what cost to the working class people, death, disease and misery.

Unsustainable Tourism Essay

Unsustainable Tourism Essay Tourism Industry is one of the fastest growing industries in the world. Tourism has long been a central component of the economic, social and cultural shift that has left its imprint on the world system of cities in the past two decades (Dumond; 2005 cited in Beben; 2006;1). According to the statistics of World Trade Organization, there was 693 million tourist arrivals across the globe in 2002 (Beben; 2006). Moreover, WTO and the World Tourism and Travel Council announced a possible increase in the number of tourists to close to 1 billion by the end of 2010 (Massound; 2010). Mass tourism is seen as a large number of people participating in tourism as well as inflexible and packaged standardized holidays (Poon; 1993). Starting from the 50s a new tourist demand leaded to a new stage in this evolutionary process. Tourism industry just like other Fordist industries has been supplying mass products, mostly considered under the label of mass tourism (Conti; Perelli; 2004). According to Conti and Perelli (2004;3), Thomas Cook created the tourism packages in the 19th century as the pioneering forms of mass tourism and the opportunity for the definitive shift from the aristocratic forms of vacation to the mass mobility of workers spending their paid holidays travelling. The concept of Cookism was used in a place of Fordism to express the era of mass tourism. Others seen mass tourism as consuming places by the large number of visitors (Urry; 1995). More recently mass tourism consumption experience has been linked to the ideas of a McDonaldization, Disneyfication o r McDisneyfication of societies (Ritzer and Liska; 1997 cited in Conti and Perelli; 2004;3). The impact of those consumption patterns has been considered as the typical Fordist leading to a reduction of the cultural diversity by mean of the demand of a tourist experience that will be more and more reproducing the everyday life patterns of consumption (Contti and Perelli; 2004). Mass tourism is strongly linked to seasonality. The impact of schools closure for the holiday periods as well as companiesÂÂ ´ work programmes and the destination specific weather conditions, all that aspects are gathering great number of tourists at the same time (Shaw and Williams; 1995). Before tourism was a luxury, available mostly for higher class but after the introduction of packaged holidays and development of mobility and technology, travelling became more accessible for everyone. Tourism has aroused on the market as a forceful industry making changes which have both positive and negative economic, socio-cultural and environmental impacts. The development of tourism industry is very important for economy of the country especially for less developed countries as it increase foreign exchange earnings and generates employment. According to UNWTO, tourism stands for 8% of employment and 9% of global GDP and by the year 2019 will provide 296 million jobs (UNWTO cited in MercoPress, 2010). Tourism can have a powerful and beneficial direction for both economic and sociio-cultural change but at the same time it can be destroying. Do actual benefits from tourism go to the host community? Is governmentÂÂ ´s priority in development are to provide the needs of the tourists instead of local community? The government blinded by the opportunity of the country to generate the money from the development tourism is forgetting about the negative aspects that the industry ca n bring. Most of the attention has been made to economic aspects of the tourism growth and environmental and socio-cultural issues have been swept out to the second plan. Although to make tourism sustainable it is very important to look at those aspects. As mentioned before tourism enables the development of the destination although, the lack of own capital and a weak economy of some underdeveloped destinations makes foreign investors to build a new hotels that makes tourism being beneficial mostly for the developed countries. The same is with employment. It seems like tourism would give jobs to the local community but in the meantime the investors from developed countries employed the workers with a better education and abilities so the developing country stays with almost nothing. When the development is lower than the position of a country is worse. Leakage is an amount of money that escapes from the local economy (France; 1997). According to Kripperdorf(1982;136), tourism planning is usually in the hands of outside promoters the local population are regarded merely as landowners or as a reserve of labour, not as people entitled to participate in decision making. For example, tour operators owning resorts and sending the customers to the destination which mean that local community wont benefit much from those tourists. They export food for the tourist and employ British stuff. How tourism can be sustainable if itÂÂ ´s breaking the basic rules of it. The tourism control and planning strategy is crucial in developing sustainable tourism but how can it be done if even government is closing their eyes on the unfair practices in the Tourism sector of that region. The uncontrolled tourism in Goa has a strong impact on host community who has to face the food and water shortage (Almeida; 1996). Moreover, Goan has to face with electricity problems, there is a severe water shortage. The water pipeline that was originally meant for the villagers is now being utilised by the hotels. The transport too is insufficient to transport both locals and tourists (Misquita, 1996a cited in Noronha;1999;101). Very fast process of urbanisation has changed Goa into the concrete jungle. Police is closing their eyes on the drug fulfilled parties. Barely 10 % of Goans have benefited from tourism development, moreover, the foreign investors are buying large amounts of lands in the region (Almeida; 1996).All those examples illustrate how unsustainable tourism it is. Moreover, as suggested by Wall and Wright (1977); physical impacts to the tourist destination include alterations to the natural environment, including air, water, soils, vegetation and wildlife as well as changes to the build environment (Mathiesen and Wall; 1999; 38). Mass tourism affects strongly beaches, cliff-side, environment and degraded landscape. In some mass destinations ground water is in an alarmingly low level which is largely consumed by agricultural sector, by the irritation of a great number of gardens constructed due to the development of new summer houses and second homes and golf courses (Molz; 2004;5). Also the beaches have been extended in order to meet tourist demand. The unlimited constructions and unsustainable exploitation of natural resources will lead to the serious environmental problems. Recreational activities organized for tourists have also strong impact. Tourists by touching reefs when diving and snorkeling are damaging them. Also by the great number of boat trips tourist are disturbing marine animals. According to Kripperdorf (1982;135), the mass phenomena of modern tourism have initiated the paradoxial process Tourism destroys tourism. The landscape loses its tourist value through its use, or rather over-use, by th e tourist. Mass tourism is not only a problem of coastal regions but also the winter season is strongly connected to mass tourism. In Alps the number of tourists doubles every 7 years (Dziedzic; 1998). In Tyrol the ski slope is going through the endangered forests. Every year more than 500 hectares of agricultural land is used to make new skiing resorts and slopes (Dziedzic; 1998). Environmental degradation destroys the meaning of existence of tourism itself. The number of tourists is growing every year. According to the World Travel report (cited in Hickman; 2006) by 2020 the natural features of some of the wonders of the world will be damaged by global warming, while other resorts will become seriously overcrowded. The carrying capacity has been described as greatest number of people who can use the place without any damage to the natural resources and without degradation of the environment (Wall and Mathiasen; 1999). The attrition of historical buildings and the saturation of the coasts are one of the problems were carrying capacity has been overtaken. Changes in tourist destinations are inevitable but the concept of carrying capacity has the chance to indicate the amount and the way of change and to assess to which point those changes are acceptable (Mathiesen and Wall; 1999). The socio-cultural impacts are the other aspect of a great importance when looking at the changes in tourism as it strongly changes the way of life of the local communities. Mass tourism is causing displacement of indigenous population by tourists. For example in Hawaii there are about 1 million of indigenous inhabitants, which is a quarter of the whole population (Dziedzic; 1998). In human relationships, the disappearing traditional hospitality is a very important aspect. Especially in the big tourist resorts, these relations were long ago converted into a commodity for sale. Kuhn (2007; cited in Hanna; 2010 HHhhKKKK) argues that sustainable tourism attempts to preserve traditional cultures in a way that the western tourist deems as authentic. If sustainable tourism will lead into that direction it will not be very successful. Tourist resorts also offer its guests a more refined, but a fake version of its folklore and traditions, adapted to the stereotypical images of the visited country. According to Mathieson and Wall (1992; 4) the commercialization of culture, through the marketing and sale of artefacts, may revive traditional art forms or modify them so that they are scarcely recognizable. Which in a long term might create a phony folk culture but at the same moment it can lessen existing unemployment problems and create more jobs. The Tourism authorities are pleased of the fact that tourism is developing in the country but some of the local communities have different opinions on that. According to Ignacio Cembrero in View from Fez (2006), the countrys Islamist party frequently rails against hotel casinos, restaurants that serve alcohol and the growing gay club scene (Ranger; 2006). The tourist must accept the cultural differences of other countries. The most of Moroccans are very religious and tourist has to respect it. Even more tolerate Moroccans can become tired of tourists when seeing nudity on the beaches or tourists wearing t-shirts or short trousers in the churches. It insults their believes and rules. A lack of consideration by tourists for local norms, culture, people or the environment of tourist receiving destinations is leading to unsustainable tourism practices (Poon; 1993 in Wahab and Pigram; 2004;51). This point was also commented by Obrador et al (2009;3) who suggest that local cultures are see n as eroded by a homogenous inauthentic, consumer culture. Moreover, overcrowding and growth of the bad reputation of the destination by breaking ethical rules can be destructive for the destination. There are many places in the world which have been spoiled by mass tourism and after the development of low cost airlines many cities has lost their shine. As most of the products also destinations have a lifecycle. It was clearly presented by Butler (1980) in his model of lifecycle of a tourist destination. He evaluated six stages a destination goes through when tourism development takes place: exploration, involvement, development, consolidation, stagnation, concluding with either rejuvenation or decline. At this stage the destination is visited by small number of tourists who are keen to explore cultural and natural beauty of the place but the number of visitors is limited due to accessibility difficulties and lack of facilities. Here the attraction of the place yet remains unmodified by tourism. In the next stage of involvement advertising and local initiatives are seen as the element of promotion of the destination which results in increase of the tourist number with the pressure on the public sector to develop infrastructure. Next step in the cycle is development in which further initiatives for development of facilities are made by national and multinational companies. In this stage the control of the public sector is necessary as the popularity of the destination and increasing number of visitors may not only be the reason of success but also cause failure and the destination may suffer a change in quality through problems of over-use and deterioration of facilities (Butler; 198 0;92). The consolidation is the next level of tourism life cycle when tourism becomes a great part of the local community. Next step of stagnation occurs when after reaching peak numbers of visitors the destination is no longer popular and only conservative visitors are still coming back. In this stage the environmental, economical as well as socio-cultural problems can be seen as the reason. The last stage is decline where effort is need to maintain the tourist arrivals by introducing new types of facilities like for example casinos. Prague is only one of the examples of the life cycle destination. The city has become one of the most visited cities in Europe after Czech Republic became a member of EU and after the growth of mobility (Global Travel Industry News; 2010). This beautiful, full of historical monuments city was rejuvenated in the last two decades. The commercialization of the city took place and the old town became surrounded by souvenir vendors, Irish pubs and beer gardens losing its authenticity. Also the prices have gone up and all locals who couldnÂÂ ´t afford been forced to move out of town. Its one of the examples when the way of making quick cash has prevailed over the unspoiled charm of the historic Prague. Mass tourism has led to the development of sustainable tourism in order to reduce negative impacts of tourism growth. Later in time the concept of Post Fordism was seen as the customers seem to acquire more power in determining market tendencies. According to Contti and Perelli (2004;9), this change also tend to meet the new demand for environmental friendly tourism products, being new tourists generally perceived as more educated, interested in local communities culture and in a real interaction with the surrounding environment. Since 1980 the sustainable tourism has began to be an important issue in the tourism industry (Swarbrooke; 1999). By creating a new infrastructure, hotels and businesses the employment is increasing. By travelling people have a chance to experience new cultures and traditions, although not every tourist is keen to do that and some visitors are not interested in it and ignore host communities. Sustainable tourism development is directed especially to create a better understanding of tourism, of how to achieve balance between economic, cultural and environmental aspects of tourism development. It is necessary to encourage people to take responsibility for the environment. Moreover, fair distribution of tourism benefits is necessary and the bigger involvement of local community in the tourism development decisions of their region has to be improved. The sustainable tourism directs to reduce negative impact on environment by introduction of quieter, more fuel efficient aircraft to start from to maximizing economic benefits for the host community rather than the visitors countries. Mass tourism is strongly connected to the high seasonal tourism caused by the great demand of 3s tourism tourists all over the world (Bramwell; 2004). That is why diversification of tourism like development of rural tourism has been developed to minimize saturation of the beaches in the high seasons and to avoid mass tourism. The development of sustainable touris m in very important for the countries where tourism industry is a main element of the local economy because the traditional beach holidays will decline caused by the saturation if the mass tourism will be increasing with that speed (Swarbrooke; 1999). According to Perry (2001), the climate change caused by humans will result in future modification of the climate conditions for example in the Mediterranean area, whereas the northern and western Europe climate will be improved. In 1992 on the conference in Rio de Janeiro in Brazil the first strategy document on sustainable tourism has been announced Agenda 21 as the basic economic model of tourism in XXI century (Hanna; 2010). Although, the Agenda 21 has meet various criticism mostly due to its non-binding treaties allowing most of the recommendations surrounding climate change and various other cultural issues to be ignored by the international community (Hanna; 2010). Nowadays, alternative forms of tourism have been emphasized but taking in account that even small group tours can be damaging the sustainable tourism is hard to accomplish. Latest debate of Tourism Concern came to a conclusion that all-inclusive holidays, arguably the epitome of mass-packaged tourism consumption should be banned (Farrington; 1999 cited in Sharpley and Telfer; 2002; 304). For example Gambias tourism authorities have banned all-inclusive holidays in 1999 (Sharpley and Telfer; 2002). It is an effective contribution to the development of destination. This could be a possible solution of applying sustainable tourism into a real life but it is doubtful if it would work for every country. Another alternative solution suggested by France (1997;89) is the development of holiday complexes which provide artificial ÂÂ ´sun-warm water` environments (e.g. Center Parc villages), located at points of maximum market access which could be an exit for achieving sustainable tourism just if the great number of people would choose it instead of normal holidays. In conclusion, the growth of tourism seems to be inevitably unsustainable. Tourism is giving employment and economic benefits but for example in the Third World countries the division of money is unequal. The powerful developed countries are always going to be stronger than less developed countries if management will not be carefully planned. So even if tourism is bringing money, it is not always bringing it to the right place. Nowadays people blinded by money forgetting about more important things like passing their tradition to the next generation by conserving it. Mass tourism is termed as a neo-colonialism which can be compared to army forces where instead of their invasion we have an invasion of the tourist influx (Dziedzic; 1998). There is no solution to stop people from travelling. The great understanding of negative impacts would lead to better sustainable tourism development but this need a high number of people involved in it which is hard to accomplish as nowadays people donÂÂ ´t think much about the future risk related to the planet because not to go away is like not possessing a car or a nice house. It is a marker of status in modern societies (Urry; 1990;4). There is a lack of sustainable understanding and adequate tourism control to develop sustainable tourism. Sustainable tourism will not eliminate negative impacts of tourism but it could be a way to minimize its impact. Because if the growth in mass tourism will continue as fast as it does now the global warming will be arising and some destinations will suffer unbearably hi gh temperatures with an increase in the risk of fire. All those changes will lead tourists to changes in their holiday destinations, which not necessarily means stop of mass tourism. Tourist will continue with transport use even if they will reduce their travels, it will be still environmental damaging. All the facts are coming into conclusion that the best way for sustainable tourism would be staying at home.